Files converted with iVI work exactly the same way as a movie or TV show downloaded from iTunes. We did this so Actors, Directors and Producers and show descriptions now show correctly on the iPad and Apple TV. In order to see this information in iTunes add the description field to the list of columns shown. On the right hand side of this field is a white circle containing an i (for information). If you click that it shows the full long description, actors, producers etc for the show. I'm not sure why Apple hasn't added columns for these fields but so far they haven't. We changed the Artist field to show the director of the movie so that we matched exactly what you see when you download a movie from iTunes. By ensuring we're 100% the same as purchased content we hope to keep compatibility with future versions of Apple Hardware.